Campaign to Value Fatherhood in Brazil
The Campaign to Value Fatherhood has begun its 3rd. year and its objective is to publicize the importance of the father’s role, his rights and responsibilities and to mobilize society to work on the National Congress to approve the law that regulates Shared Guardianship.
In 2003, the campaign’s theme was:
“FATHER, GIVE YOUR BREAST TO YOUR CHILD”
to emphasize the importance of daily activities and this was celebrated with a party in honor of the fathers in the beach of Leblon( in Rio de Janeiro) which is a place where mothers and fathers take their babies for a walk.
In 2004, the theme that was used was
“FOR THE RIGHTS OF FATHERHOOD”
and with the support of the media (MAIS VOCÊ/TV GLOBO, SEM CENSURA/TVE, Revista do J. O Globo and other resources), the media splash reached an enormous number of persons and transformed the Campaign into a significant event in the city of Rio de Janeiro. The actress and actor, Cissa Guimarães and Eduardo Lago, who, at that time, were a separated couple in the soap opera “Malhação” on TV Globo, were the godparents of the Campaign.
In 2005, the slogan adopted by the Campaign was
“FATHER: YOU CAN ENTER!”
We planned to reach an even greater number of people, carrying out a number of activities including talks, debates, interviews, photo exhibitions, toys and games involving fathers and children. Publicity included distribution of posters and pamphlets explaining the campaign. As in previous years, lawyers and health professionals participated by explaining the initiative Health Unit, THE FATHER’S PARTNER, SCHOOL, FATHER’S FRIEND, PROJECT ON SHARED GUARDIANSHIP and many other topics that are of interest to modern fathers who participate more actively in the lives of their children.
In order to grow in a healthy, emotional way, feeling protected and loved, all children need not only a mother but also a father. When the marriage fails, it is very important to the bio-psycho-social of the child that she does not lose a good relationship with both parental figures. Thankfully each day the number of fathers who are participating in taking care of their children with love, affection and education is increasing.
Reinforcing initiatives that broaden and strengthen this model is the responsibility of every human being and an obligation of a government and society that desires a better world, one with ethics and citizen participation.
For the year 2006 the chosen slogan is:
Fatherhood: Enjoy it!
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For further information on this campaign please contact: Dr. Marcus Renato de Carvalho, father of Clara and Sophie, Professor at UFRJ, editor of the website: www.aleitamento.com
Mother Support Task Force (MS TF)
World Alliance for Breastfeeding Action
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Volume 4 Number 1- Quarterly newsletter – Published in English, Spanish, French and P
